Defying the traditional model for Web technology the popularity of Twitter is driven by adults, not teenagers and college students as is the norm. According to an article published by the New York Times the majority demographic for Twitter users is older adults. This is not the first time adults have driven the success of many popular Web services – YouTube, blogging, and LinkedIn all were made popular by older users before adoption by the teenage crowd.

What Does This Mean for Dealers?

Your target audience uses Twitter! Twitter is not just ’some trend popular with the kids’ but is in fact a platform adopted by an ever increasing number of adults, many of whom use the service to gather information about people, companies, products, and brands that interest them. Ignoring this fact means that you are missing a phenomenal opportunity to connect with current and potential clients.

Is your dealership in the conversation?

Visit us online at DealerTweets.com to learn how we can help your automotive dealership harness the power of Twitter.

To learn how DealerTweets can extend your dealerships social marketing efforts or to apply for the beta program, please visit DealerTweets.com

We understand the business value of Twitter and it’s place in your dealership’s marketing efforts. With proper execution, Twitter can provide an extremely high ROI for your brand development, customer retention, and new customer acquisition efforts.

By allowing DealerTweets to manage your Twitter efforts your customers will know that you too ‘get’ Twitter.

Unlike most marketing platforms where you speak and the audience listens, Twitter provides an unparalleled opportunity to spark two-way discussions. These discussions provide the opportunity to develop true relationships with your client base, and allows them to feel more connected to your brand.

DealerTweets acts as your dealership’s concierge – communicating on your behalf, sparking discussions, and handling basic questions. More complex inquiries and sales leads are passed on to the proper dealership personnel. This allows your team to focus on what they do best, while we handle the technology and filter out the distractions.