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Twitter Driven By Older Demographic
Posted in: Blog, Twitter Research by admin on August 25, 2009
Twitter Defies Traditional Model
Defying the traditional model for Web technology the popularity of Twitter is driven by adults, not teenagers and college students as is the norm. According to an article published by the New York Times the majority demographic for Twitter users is older adults. This is not the first time adults have driven the success of many popular Web services – YouTube, blogging, and LinkedIn all were made popular by older users before adoption by the teenage crowd.
What Does This Mean for Dealers?
Your target audience uses Twitter! Twitter is not just ’some trend popular with the kids’ but is in fact a platform adopted by an ever increasing number of adults, many of whom use the service to gather information about people, companies, products, and brands that interest them. Ignoring this fact means that you are missing a phenomenal opportunity to connect with current and potential clients.
Is your dealership in the conversation?
Visit us online at DealerTweets.com to learn how we can help your automotive dealership harness the power of Twitter.
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